Updates: 10 Mistakes that Most People Make

Mobile First Index: What You Need to Know

Google’s mobile first index initiative has already commenced. Should this be a new vocabulary, this is Google’s way of giving priority to websites that have a mobile version in terms of ranking signals and the desktop version follows just in case there isn’t any mobile version. This comes as no surprise considering that a big percentage of users on Google have ditched desktop in favor of mobile devices when searching online. This goes to say that your roofing website needs to incorporate this new algorithm if it is to remain relevant. Keep in mind that even if many of your clients never search for your roofing company using mobile devices, you can’t afford to disregard mobile first index for the reason that it will now be part of good SEO practices. Talked about here are recommendations that will make sure you make the needed changes to your website.

Truth be told, one of the things that users expect when online is for a website to load in the shortest time possible. Ensuring that your website is able to offer this is good in terms of mobile ranking and there are a number of things you can do to achieve this. Images ought to be optimized so as to become smaller in light of the fact that large images are known to slow down the loading. Removal of unnecessary characters without changing functionality of the source code also helps in making loading quicker. Browser caching stores resource files of websites and this helps in achieving the same. Redirects also need to be reduced for the reason that they at times need the website to reload and thus slowing the entire experience.

Mobile users in the past had to block the likes of JavaScript due to the drag they used to cause. The smartphone has however brought in a paradigm shift thanks to its ability to handle such. Some smartphones will even outshine computers thus eradicating the need to block elements such as JavaScript. Bear in mind that smartphone Googlebots can process the images as well as categorize them meaning it would be advantageous if they were included.

Lead generation is an aspect that you cannot afford to overlook and pop-ups are known to interfere with this. Pop-ups are actually known to frustrate many users and it doesn’t take long before they leave and the high bouncing rate could prove costly due to decreased rankings. It would thus be good to ensure that you do away with pop-ups for your mobile site.